Ronald Coleman aka DJ OG Ron C began his
DJ career at parties in his northside neighborhood of
5th ward Houston, TX in the 9th grade. In the 12th grade
he got a job on the first street team for local Houston
radio station Magic 102FM. By graduation Ron C, had
earned a grant to attend college at The University of
Wiley College in Marshall, Texas to study communication.
But Ron would bypass college, preferring a more direct
route to radio at leading Houston urban station 97.9FM
The Box in promotions as an intern.
In ’94 Ron C was given a paid position at 97.9FM
which was the same year he met Michael “5000”
Watts who had also been given a DJ gig at the station,
who was releasing “party tapes”, the equivalent
of mixtapes today. The year was 1994 and a new subgenre
of rap that had been birthed by DJ Screw on the south
side of Houston had begun to spread to the north side.
Ron C, self-proclaimed “screw head”, teamed
up with Watts to release screwed and chopped tapes draped
in the slowed down styles of their south side counterparts.
In ’95, The Swishahouse was founded as a joint
venture between the two DJ’s. DJ Screw would let
local south side MC’s rap over his tapes and the
Swishahouse would soon grow and give the same opportunities
to rappers on the north side.
In ‘97 Ron C and Watts opened the teen club called
The All Star. Freestyle contests would be held to harvest
the city for its talent. Chamillionaire, Slim Thug and
Paul Wall attended these contests and would later become
members of The Swishahouse. In ’99 Ron C temporarily
left radio to release the independent Swishahouse album
entitled “The Day Hell Broke Loose” with
his co-ceo Mike Watts. The Houston classic would go
on to scan over 100k copies. The following year Ron
inked an album deal with head 97.9 DJ Madd Hatta’s
label Paid-n-Full Records and released “Southern’s
Finest” which has scanned over 40k copies and
featured the hit single “In Love with my money”
by Chamillionaire and Paul Wall, That same year, after
teaching Paul Wall to DJ, OG Ron C turned over his half
of ownership of the label he helped found and joined
the list of members who had left the Swishahouse due
to the handling of business. In 2002, after another
brief stint at another station Ron C left radio for
good and formed the Wreckin’ Yard as a record
label.
“A DJ is supposed to break records…that’s
what I do, bring you the next hottest thing. Radio just
wasn’t satisfying that need at the time and that’s
what I had set out to do with The Swishahouse and what
I continue doing thru my independent CD’s, F-ck
Action series, and my other mixtapes.”
Over the next 3 years Ron continued his critically acclaimed
F-ck Action Series composed of screwed & chopped
R&B. He later went on to be nominated for 4 Justo
Awards, the grammy of DJ awards, winning 2 Justo’s
for “Best Dirty South Mixtape DJ” in 2004
& 2005. Also In 2004 OG Ron C became the official
DJ for platinum selling Universal artist Chamillionaire,
putting in work as show DJ and offering his skills as
exclusive mixtape DJ for Chamillitary mixtapes. In ‘05
he received his first Southern Entertainment award for
the best screwed and chopped CD. He also released 2
independent CD’s; “Real Recognize Real”
with his Brother Wood which sold over 20k and “Diamonds
and Tattoos” with local artist Tow Down which
sold over 20k.
In 2006, OG Ron C, who has chopped over 100 independent
albums to date, has taken home another Southern Entertainment
award, this time for best screwed and chopped slow jam,
continues releasing works in his over 200 mixtape series,
continues spreading the name of his Wreckin’ Yard
Records/Gizzle Entertainment thru appearances on 106
and Park, Rap City as well as other DJ’s Mixtapes,
and continues keeping DJ Screw’s legacy alive
by offering his own brand of audio intoxication to artists
such as Master P, Chingy, 8ball and MJG, 36 Mafia’s
Prophet Posse, Devin tha Dude, Z-Ro, the Ghetto Boys,
Lil’ Flip, Pitbull, and Chamillionaire’s
“The Sound of Revenge: Screwed and Chopped”
which has sold more than any other screwed and chopped
CD on a major label. OG Ron C has also appeared in XXL,
The Source, Ozone, Murda Dog, Down Magazine as well
as an assortment of other publications.
“That’s what I’m really trying to
do…continue Screw’s legacy with my own style
of ‘chopped not slopped’…and help
keep screws legacy going another 15 years and spreading
screw music, as well as my company name all over the
world”.
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